What You'll Learn

  • Create a Community for Book and Film Initiatives

    Create a community for cultural enterprises or cultural events and sustain relationships

  • Identify Hidden Opportunities Systematically

    And apply the steps that can uncover the full potential of books, films, and cultural events

  • Grow Collaborative Cultural Promotions

    Through following the simple steps, it can make it possible to fast track the outcome

Create a Cultural Promotions Community

This is a customised course for cultural promotions that is based on the original bespoke Cultural Mapping Training™ that was recently been refined. It was originally developed over a decade to establish a culturally secure learning framework that can be applied as a two-way learning process to create sustainable livelihood outcomes for at risk communities. New livelihood opportunities can be identified when better collaboration is achieved with their industry or government partners.

To learn more about the decade of research that went into this training read the BIO or visit ABOUT.

The original Cultural Mapping Training Framework™ has since been refined within a PhD study and now it can be applied as a proven process for other types of initiatives, such as cultural promotions, where the intent is to engage and collaborate with a community, or to create a community, for that type of project or cultural events. This same process was applied over a six-year period to map the cultural legacy of a cultural leader who had passed away, the results of that long process also identified future livelihood opportunities in the form of cultural enterprises for the community, that would have otherwise remained unseen. A significant cultural legacy in the form of a book was also published in two different editions, one was a strategically planned deluxe boxed edition. You can find a link to the books website when you go to the ABOUT tab and when redirected to a new page you will see an image of the book, if you press on the book you will go to the book’s website.


Would you love to engage with a community or tribal group to help tell their story and don’t know where to start?

This course has been customised for writers and researchers or digital nomads who have dreamt of doing just that. Having worked with impoverished communities for decades I know well the challenges that are faced by people who survive on tiny incomes, just surviving takes up most of their energy. When we are in survival mode there is little energy available to look at one’s resources and creatively work out better ways to use them so that new opportunities can be found. That type of process also requires a system that can safeguard people and their existing activities while going through such an investigative process. Collaboration in a secure framework can open new opportunities for both parties.


Relevant and timely collaborations can also lead to opportunities for value adding existing products, which can greatly expand the accessible markets for them, their makers, and other cultural enterprises. For example, value-adding by telling stories can greatly add to the attractiveness of a product and can cause cultural promotion of that location or community. They can literally increase the value and interest making people willing to pay more money for a product than they would not without the story. It is increasing the integrity of a product or enterprise.

This however needs to be a process that is underpinned with cultural integrity and cultural security, of the existing product, and the collaboration while safeguarding both or that initiative can quickly become unethical. Often when we as makers are so close to our creations we might not see their full potential, also if the maker is isolated the opportunities for meaningful collaborations might be limited or not at all.


Sadly, the world is losing massive amounts of data held in the minds of people on the relationships people have with animal and plant species and the species relationships to their endemic or traditional environments. The world loses when this happens because loss of species impacts the ecosystems they are meant to thrive in.

. It is not ethical to take peoples knowledge such as this and use it to create your own outcomes. Therefore, learning how to establish ethical collaboration is so important, creating a community and shared vision of what could be possible. This also provides access to many new opportunities you would otherwise not be able to see. We all have something we can contribute. We cannot harvest other people’s knowledge to protect or sustain it on our own terms without acknowledging in all we do that it is their intellectual property, that would be unethical, however we can collaborate and where appropriate and agreed we can contribute our own expertise or skills in ways that can be beneficial to all concerned. This course provides a culturally secure framework for collaborations such as this to be safely and ethically achieved.

Course curriculum

  • 1


    • Introduction: Establish a Solid Foundation

    • How To Navigate This Site and Course

    • Course Learning Guide

  • 2


    • Cultural Identity

    • Identity Activity

    • Test Your Knowledge

  • 3


    • Cultural Information

    • Information Activity

    • Test Your Knowledge

  • 4


    • Cultural Environment

    • Environment Activity

    • Test Your Knowledge

  • 5


    • Cultural Assets

    • Assets Activity

    • Test Your Knowledge

  • 6


    • Cultural Economy

    • Economy Activity

    • Test Your Knowledge

  • 7


    • Cultural Community

    • Community Activity

    • Test Your Knowledge

  • 8


    • Consolidate Learning

    • Course Participant Feedback Survey

    • Book Your Call

    • Cultural Mapping Toolbox


  • Who is this course for?

    This course is for writers, researchers, and people or entrepreneurs who seek to collaborate with local communities to plan and develop a cultural event) and this course is also highly relevant to;

    - Digital Nomads
    - Social Entrepreneurs
    - Community Organisations
    - Cultural Centers
    - CSR and CSV Initiatives
    - Heritage Centers
    - Oral History Organisations
    - Local Government
    - Tourism Initiatives

  • What can be some of the outcomes of doing this course?

    Apart from the detailed learning outcomes that you will get access to once enrolled, below are the other types of outcomes you can obtain:

    - A primary outcome can be livelihood or career development for participants
    - Participants have learnt a practical and proven process that can be applied to other types of projects and communities

  • How long does it take to do this course?

    It can take you 60 minutes to complete if you rush through it, however this is action learning and it is best applied to a real-life situation (project) as a step by step process to achieve the practical outcomes for the project (be it a book, film or event).

    You will have access to the course for 60 days, and in some cases that can be negotiated to be extended.

  • How do I enroll?

    Just scroll to the bottom of this page where you will find the enrollment button.

About Jennifer

Course Concept Developer and PhD Candidate

Jennifer Joi Field

I would like to share a brief history of how I came to develop this bespoke cultural mapping collaborative learning program. The primary objective was finding a way for Kimberley communities to create sustainable livelihoods.

I have always seen opportunities where there is need. In the 1980s, it was alternative ways of living that were more community orientated and that is when I also established my first business in a small rural town, Candelo Bulk Wholefoods.

I then commenced horticultural studies where I uncovered a love for natural environments. My growing desire to work with communities then led me to studiesin social sciences where in 1988 I was given a field placement with the Australian Council for Social Services.

This is where I met Aboriginal activist, Kevin Gilbert. An admired leader who inspired many, including me. He invited me to assist him to set up...read more

Researchers, Writers, Film Makers and Cultural Planners

This course can teach you how to identify many more opportunities when collaborating with communities